OKR strategy workshop: from a shared direction to company OKRs in two days
In our OKR strategy workshop, your leadership team agrees where the company stands, what success looks like in one, two and three years, and the 3–5 critical battles that close the gap. Then you turn them into company OKRs, so execution starts in the very next quarter.
How the OKR strategy workshop works
Three steps on day one, one clear result on day two. Each step builds on the last, so the team never debates solutions before it agrees on the starting point and the destination.
What your leadership team leaves with
A common view of today
Milestones, highs and lows and the market environment, seen through the eyes of the whole team.
An agreed picture of success
What success looks like in one, two and three years, from today’s core business to new growth.
3–5 critical battles
The few strategic priorities with the highest leverage, each with a clear what, why and how.
Company OKRs with owners
Objectives and measurable Key Results for the next quarter, owners, first actions and a review rhythm.
Two-day agenda: from strategy to company OKRs
Day one defines the direction and the strategic priorities. Day two turns them into actionable company OKRs. The agenda is a proposal; in the briefing we adapt it to your situation and agree what success after the workshop looks like.
| DAY 1 | How we work |
|---|---|
| Opening & success criteria | Welcome and the key question: what must these two days achieve? |
| Market vision | Keynote input, clarifying questions and individual notes. |
| CEO ambitions | The CEO’s perspective, questions and a shared discussion. |
| Life Line: the company’s journey | Silent notes on milestones, highs and lows. Share and discuss to create a common perspective of today. |
| The market environment | Key drivers that influence the business and what competitors are doing, built up as a gallery. |
| Three time horizons: success | Brainwriting, sharing and gallery walk. Agree what success looks like in one, two and three years. |
| Gap analysis | Compare today with the future. Which topics have the highest leverage in closing the gap? |
| 3–5 critical battles | Impact/effort chart, dot voting and a leadership decision. Define what, why and how for each priority. |
| DAY 2 | How we work |
|---|---|
| Quick warm-up | Reflection on the results of day one and an outlook for day two. |
| OKR training: 90 minutes | Everybody develops a common understanding and a shared language on OKRs. |
| Company Objectives | Groups draft Objectives for the quarter from the priorities. Share, combine and select. |
| Measurable Key Results | Draft 2–4 Key Results per Objective. Define baselines, targets and data sources. |
| Feedback & refinement | Gallery walk and peer feedback. Check focus, clarity and measurability. |
| Risks & dependencies | Pre-mortem, dependency mapping and a confidence vote. Agree responses. |
| Ownership & first actions | Owners and first actions. Deadlines for missing data or decisions. |
| Check-ins & reviews | Regular check-ins, a mid-quarter review and an end-of-quarter review. |
When this workshop fits
- Your leadership team sees the future differently and needs one shared direction.
- There are too many priorities and the team wants to focus on the few that matter.
- You want to introduce OKRs and start with a strong set of company OKRs.
- Strategy work exists, but it has not yet turned into measurable goals and owners.
- A new year, a new CEO or a new market phase calls for a reset.
Before and after the two days
- Preparation session: one hour with the sponsor, structured questions on status quo, ambitions and open decisions.
- Tailored agenda: exercises and timing adapted to your team and your topics.
- Momentum after the workshop: check-ins plus a quarterly OKR review and planning workshop.
- Going deeper on OKRs: a separate OKR training for leaders and teams.
Your facilitator: Joern Steinz
Joern has facilitated more than 1.000 workshops since 2014 and has supported companies with OKRs since 2019. Before that, he worked as a consultant at Accenture and in corporate development at XING AG and freenet Group. He holds an MBA from EADA Business School Barcelona.
He keeps the team on the decisions that matter and makes sure every priority ends with an owner. Looking for a one-day format? See our strategy workshop facilitator offer.
FAQ about the OKR strategy workshop
What is an OKR strategy workshop?
An OKR strategy workshop connects strategy and execution in one format. On day one, the leadership team agrees where the company stands, what success looks like in one, two and three years, and which 3 to 5 critical battles close the gap. On day two, the team turns these priorities into company OKRs for the next quarter, with an owner for every Objective.
Who should take part?
The leadership team that owns the company results: the CEO or managing director and their direct reports. Everyone who will later be accountable for a company OKR should be in the room when the priorities are chosen.
Do we need OKR experience?
No. Day two starts with a practical 90-minute OKR training. It gives everyone the same language before the team drafts Objectives and Key Results. Teams that already work with OKRs use the session as a refresher.
How do we prepare?
We start with a one-hour preparation session with the sponsor. Structured questions about the status quo, ambitions and open decisions shape the agenda. Participants receive a short pre-read, so the two days are spent on decisions, not on explanations.
What do we take away from the two days?
A shared view of today, an agreed picture of success in one, two and three years, 3 to 5 critical battles with what, why and how, and a first set of company OKRs with baselines, targets, owners, first actions and a review rhythm for the quarter.
What happens after the workshop?
The team agrees regular check-ins, a mid-quarter review and an end-of-quarter review. If you like, we facilitate the quarterly OKR review and planning workshop as well, so the momentum carries into the next quarter.
Where and in which language do you run the workshop?
On site at your location or a venue of your choice across Europe, in English or German.
Plan your OKR strategy workshop
Tell us where your leadership team stands and what the two days should achieve. We shape the workshop around the decisions your team needs to make. We look forward to hearing from you.
On site across Europe, in English or German · hello@okr-consultants.com